My work with Alexander McQueen spans several years and includes photography of the flagship store on Old Bond Street, the men’s tailoring division on Savile Row, the McQ Store on Dover Street and the ongoing ArtBox projects curated by Sadie Coles HQ at McQueen Savile Row.
As a part of the run up to the opening of McQueen’s flagship store on Old Bond Street I was asked to document the creation of the plaster panels designed for the store’s walls—panels that have since become a signature element of every McQueen store throughout the world. In a workshop in East London I patiently watched as the panels took form, evolving from a series of initial concept sketches, then bright pink latex moulds, until the moment of the great reveal when the moulds were peeled back to expose the artistry encased inside.